Okeechobeelandcompany News The Death Of The Music Industry In 2008

The Death Of The Music Industry In 2008

The rules and strategies that I use can help even the worst marketer of music get the word out about that new sound. The first thing that I think about as an artist is branding. I know branding sounds a lot like a full throttle business tactic. I believe you have to recognize yourself as a brand if you’re going to survive in this business. The fastest and best way to brand your music is to offer an experience to your customer. This could be a free Cd or DVD anything that gives the audience a taste of your music. Think of eating at a restaurant, don’t you remember that experience for a long time. Then when you see that logo again, you remember that name. If the experience was good then you eat there again, if not you won’t ever eat there again. You won’t even recommend it to friends.

Don’t forget about mobile marketing. Have you heard that the PC is supposed to be becoming obsolete within the next ten years? It’s true! So start thinking about the other forms of online free music promotion. Make sure that you are listed with iTunes. Plus, it will help if you already have a Smartphone application. Use any mean you can that will give people the ability to get your music on their MP3 player or iPod. Start planning ahead now for the changes that are going to be taking place in technology over the next several years.

Without money! That is the challenge that most independent artists face. The conventional approach to selling music is that it should not be too readily available to listen to, should the incentive for listeners to actually buy albums be undermined. This has persuaded independent artists that they should limit web listeners to low-quality snippets of streaming audio.

When you’re a fledgling music artist or band, you cannot demand a price – especially a high one – for music. Not yet, anyway. You have to share it for download and it must always be for free. How so? Because you’re the roving salesman knocking on people’s doors. If you want your prospect to buy your wares, show them what you can offer. In your case, it’s definitely the music. You are not required to give a free download of your entire EP or album. You have the right to highlight a few tracks just to test the waters and see if you and your listener are music soul mates.

This is not going to get you any traffic because the whole nature of a blog is that people see you regularly and start to build a relationship with you.

Never let it be said that having your music video on YouTube or Google should not be done. Au contrairy, that is the first thing you would do followed by posting that video to your MySpace account. What did you say? You don’t have a MySpace account? Then go get an account now! The accounts are free, easy and worth the effort. Move! Get back here when you are done baking that cake.

ABC – It’s that simple and obvious. It has always been true and it still only happens like that. Make sure your online music strategy follows this well trodden path.