So, with the explosion of digital media there are jobs around nowadays that simply did not exist when I left school (I am 36, so not ancient but still no spring chicken anymore!). But that does not mean that for some reason it is the career you were born to do! So, you have the thirst to learn, but where do you start? The purpose of this article is to look at some options of how to get into this thriving industry. I have (finally) made the transition,it was not a straight road but one with obstacles – BUT one that is definitely achievable should you want to get involved. Hopefully this article will arm you with a bit of useful information to get you on your way!
Don’t be afraid of letting a little personality show through in your blogs. Reading cold, hard facts gets old. Relax and do what feels natural. Some blogs are humorous, but not everyone can do that effectively either. So, while you may not be cracking jokes, you can certainly let your writing sound like you, as long as it falls in line with the company image.
People from all walks of life have their own businesses based from home. But parents are perhaps the biggest winners since they are now able to fit their work around their children. It is perfectly possible to drop the kids off, go home to work and then go back and pick them up again when school lets out. Everyone has commitments of some kind though, and most people will find them easier to cope with if they are not working for someone else.
At business events and conferences, engage in a conversation with people, but before concluding your talk ask for their business card. When they ask for yours, give it out but if they don’t then don’t give it. Only when it is proper should you give out your cards. Do not hand it out like flyers if you want to maximize its use.
Many consultants, from areas such as change management and staff training to digital marketing agency and finance, get great entertainment but also frustration out of how people pay a lot of money for an external consultants advice, but then only half apply the advice. Organisation’s pay large sums of money, that often they may as well have flushed down the toilet!
There is a lot to be said about blogging. There are the why’s and how’s to creating an effective blog. We believe there are 3 basic strategy elements that are must have’s when beginning (or even re-inventing an existing blog). Purpose, pattern (consistency) and personality. While there are other things that will get thrown into the mix, like keywords, these three elements are the base.
Increase ‘free marketing’ activities. Word of mouth is a powerful tool and with a bit of encouragement, your current satisfied clients can become very valuable to you.
4) Relax. So many companies get uptight and formal about the way they communicate with their audiences. Digital marketing gives us the chance to let our hair down and create one-on-one relationships. no one wants to do that at a formal meeting. Let your audiences know the culture and personality behind your business – and the reality behind you. That’s the power of digital marketing – so use it!