You will discover that there are many tools by which you can use to promote your business when you put your service or a product online. Your primary tool, of course, is your own website where all the information and all your marketing strategies are laid bare so your target audience can patronize your services and products. Another online tool that can help you in your online promotional marketing strategy is blogging. It is short to say that blogs are the most used tool online to promote an Internet business. But what if you are new to blogging? How do you use blogging so it can result in an effective traffic for your site? This is where the perennial question about blogging comes in: how many blog posts should you publish in a month?
Although I write a lot of new articles, I sometimes take a shortcut and repurpose content I originally wrote for other reasons. Chances are, if you have been in your field for a while you have a mother lode of content you can mine for great blog tips. Here are some ideas to get you started.
It won’t even take a full year. You can build a successful and useful web site in three to six months with valuable blogging that inspires, entertains and enlightens your readers into being valuable, paying customers.
Random posting has it’s benefits as well. When you have something you want to talk about to your readers, sometimes it comes across in a more personal way to them, which helps them to get to know you, creating that know, like and trust factor.
Please your readers by doing a series of images for a few days: twelve incredible cute animal photos or whatever you want to liven up your site! If you or a colleague are a dab with Photoshop you can turn any of your holiday snaps into something surreal. Be sure to digg and stumble these because those bookmarking sites love images! You may find you get some real traffic boost from this.
Always include your blog’s URL address at the end of your post. This will make it easy and convenient for an interested reader to find out more about you and your business. It will only take a few minutes for them to click on the URL and decide if your post will be beneficial to them in any way. This is a simple way to expand your list of readers and your online community.
Use your blog as a way to gather information from your customers. Have them fill out surveys on how you can improve your product(s). It makes them feel involved and builds trust. Getting the input of others, especially people that have purchased from you is always a good thing. Even if you don’t like the answers! A blog is a great way to get instant feedback from your customers and that is a very valuable tool.
However, used properly, with planning and with testing. blogging can make you additional revenue. So, don’t hang up that keyboard just yet. Start your business blog as soon as you can.